Campaign

Clean the Borla Campaign. Sponsored by Local Government & Supported by Zoomlion and Accra Metropolitan Assembly

As part of government’s declaration of the ‘National Sanitation Day’, where we’re all expected to clean our environment on the first Saturday of every month, #CleanTheBorla Campaign sponsored by the local government was initiated as a result of Mzbel’s song titled “Clean The Borla” to sensitize people and boost their interest in keeping the surroundings tidy.

 

 

The project theme song “Clean The Borla” focuses on educating the public on the need to reduce or avoid all forms of pollution, stop open defecation, littering and other anti-environment activities. This is because an unclean environment leads to unfavourable consequences such as bad condition of the society, outbreak of diseases and many more.

 

Poor sanitation costs Ghana about GH¢420 million in excess and this is equivalent to about 1.6% of the Gross Domestic Product (GDP). With the ever increasing use of technology and industrial operations in the country, the amount of pollution in our environment is growing at a rapid pace. Water pollution and littering around are seen to be two of the main causes of the environment being dirty. People often throw litter anywhere instead of throwing it in dustbins. This way, the litter slowly accumulates into huge garbage. If this garbage is not cleaned over a period of time, it stinks and often leads to the outbreak of diseases affecting the people who live in such communities.

 

One year down the line, reports indicate that the number of people who partake in the ‘National Sanitation Day’ exercise has reduced with a significant decrease in the commitment and interest level. Keeping the environment clean is our responsibility and should be a very important part of our lives. #CleanTheBorla Campaign puts emphasis on the importance of preserving the environment for future generations.

 

 

Let’s all contribute to eliminate the myriad of issues associated with sanitation in Ghana! #CleanTheBorla Campaign is supported by Zoom Lion and the Accra Metropolitan Assembly.

“Say No to Illegal Connection” (Illegal Connection Campaign) sponsored by ECG, supported by VRA, Energy Commission, Ministry of Power, Hydrocol and The Office of The President 

Long before I could purchase a standby generator, like many a Ghanaian, my family and I were not spared the dreadful moments of having to live our lives without electricity. I recall with vivid precision the sweaty nights, the many hours of wait time just so we could keep our phones plugged in.

 

For a single parent of four, who operates from a home office, the loss of business became imminent. Day in day out, I joined the bandwagon of lamenting Ghanaians, heaping insults and hurling accusations at the men and women at the helm of affairs, blaming them as the only source of all our woes. Never for once did I consider the role our attitudes and actions have played in bringing us thus far.

 

There were the days when I felt I could strangle whoever kept the ‘dumsor’ schedule. I was not any different from the many a decent serial caller that vents his/her frustration over the airwaves, seeking answers to questions that might take more than authority to answer.

 

As a musician blessed with the talent of a voice, I felt I should be that of the people. However as an artiste committed to the ideals of resourceful music that drives change, I sat asking and thinking through what we all could do, to help salvage the ailing power industry on the back of art.

 

My initial thoughts revolved around a song that could drive the attitudinal change I sought to achieve. I set out to research on areas of key concern to the sector, finding solutions that consumers and the ordinary citizen could help implement in ending the shameful power crises that has gripped the nation.

 

In my quest and after several interactions with though and industry leaders, it came to my attention that a song in itself was not enough. I realized it would take a well-coordinated effort that certainly revolves around music, but branches out to employ social engagements in the form of concerts, internet based engagements, media interactions etc.

 

After haven been educated by the experts in the field I found out that, by eliminating illegal connections alone, we could save the country a great deal of money, enough to be ploughed back into the necessary infrastructure.

I don’t believe it is fair that while others spend their hard earned money paying bills, some bad elements seek to enjoy it at no expense. I strongly believe you share my sentiments in this regard. This forms the crust of my campaign, to educate people on the need to shun illegal connections, which have been the bane of the power sector.

 

I personally invite you to be a part of my campaign to root out illegal connections in the power sector from our society. A collective effort, with the support of industry players will go a long way to help revive the nation’s power sector.

Join us #SayNotoILLEGALConnections when the train pulls up in your city or community, with resource persons to educate us all on why and how such theft can be curtailed. It will definitely be fun, as we entertain and educate ourselves.

Join the active social media campaign using same hashtag, in the end, I agree that Good Music, definitely does good. SHARE IT!